The Art of Design

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The Art of Design

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The Art of Design 〰️ The Art of Design 〰️

Client: Movado Museum Classic

Insight: People treat their watches as a statement piece rather than just another accessory.  

Big Idea: The Museum Classic is more than a timepiece, it’s a masterpiece.

Execution Idea: Incorporate the beautiful watch face into famous paintings from artists who have been featured in the Museum of Modern Art, just like the watch has.

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