The Road To Success
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The Road To Success
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The Road To Success 〰️ The Road To Success 〰️
Client: BMW
Insight: People see BMW as the pinnacle of status and performance .
Big Idea: Challenge the viewer to be like a BMW owner on their road to success.
Execution Idea: Pair striking visuals with copy that challenges the viewer to chase success while also showcasing the brilliant performance features.
